Gülşah Yalçın – Psychologist Website and SEO

— I.

Context

Stepping into therapy is not an easy decision. People often look for a psychologist late at night, on their phone, quietly — typing questions such as "how do panic attacks pass" or "when should I see a psychologist". Gülşah Yalçın works entirely online, so a client's first meeting with her happens on a search result, on a page.

The brief cut both ways. The site had to be found for the right questions. And once found, it had to reassure rather than alarm, and never slip into the language of selling.

— II.

Approach

We began with the skeleton of the content. Each area of practice — depression, generalised anxiety, panic, social anxiety, phobias, trauma, OCD, psychosomatic conditions — has its own page, shaped around its own search intent. Articles, the glossary and the FAQ link back to these pages, so a reader can move from one question to the next without losing their way.

We added pieces meant to be used, not only read: short self-assessment tests, a guided breathing exercise of a few minutes, a page for the "İçeriden Psikolog" podcast and an online booking flow. Because the field is sensitive, urgent-help and referral pages, along with the data-protection and privacy notices, were part of the plan from the start.

The visual language is deliberately quiet — warm paper tones, serif headings, generous space. Underneath sit structured data for the person and the website, a clean sitemap and fast-loading pages.

— III.

Specifications

Tür: Kurumsal web sitesi · SEO
Kapsam: 85 sayfa: 13 uzmanlık, 32 yazı, 19 sözlük maddesi, 4 test
Lighthouse: Erişilebilirlik, en iyi pratikler ve SEO: 100
Referans: gulsahyalcin.com

— IV.

Outcome

The site is live at gulsahyalcin.com. All 85 pages are in the sitemap, and Lighthouse scores accessibility, best practices and SEO at 100. The content architecture keeps growing with new articles and glossary entries.

Our service here Web design and development SEO and maintenance

— Atelier note

Notlar

Gülşah Yalçın, atölyenin web tasarım ve SEO rafındaki ilk referans işidir: canlı site gulsahyalcin.com üzerinde incelenebilir. Sitenin footer’ında “Türk Otağ — Web tasarım ve SEO” imzası yer alır.