Notes from the studio.
We write down what our work teaches us: AI systems, automation, mobile apps and the web. Each article tries to answer a real question.
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AI hallucination, data privacy and human approval in projects
How do you manage hallucination, data privacy and human approval in AI projects? Practical ways to write these risks into the design from the very first day.
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App Store review process: publishing an app and common rejections
Publishing on the App Store, step by step: developer account, TestFlight, how review works and the most common rejections — with a pre-submission checklist.
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Automation for small businesses: 8 processes to automate first
Where should a small business start with automation? From messages to invoices: eight processes to automate first, how to choose them and common mistakes.
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Trading bot: 9 things to know before you commission one
Before commissioning a trading bot: strategy, backtesting, risk limits, kill switch, API key security and monitoring. A technical guide — no profit promises.
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Building a SaaS product: the road from MVP to first customer
Building a SaaS product: MVP scope, multi-tenant structure, subscriptions and reaching your first paying customer — the foundations to get right early.
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Commissioning a mobile app: process, timeline and what to watch
Commissioning a mobile app, step by step: scope, prototype, development, App Store and Google Play release, what shapes the timeline, and care after launch.
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Customer service chatbots: when are they actually worth it?
When does a customer service chatbot save time, and when does it lose you customers? A simple decision test, what makes a good bot and how to start.
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How to read a software proposal: scope, source code and NDAs
How to read a software proposal: scope, deliverables, source code handover, NDAs, maintenance and change requests — what to check before you sign.
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Instagram DM automation: rules, set-up and what to watch for
How to set up Instagram DM automation safely: Meta's official API, the 24-hour rule, comment-to-DM flows, set-up steps and mistakes that risk your account.
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Off-the-shelf or custom software? Six questions to help decide
Off-the-shelf or custom software? Six questions on workflow, integrations, data, growth and total cost of ownership to help you make the right call.
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Technical SEO checklist: getting your website ready for Google
A technical SEO checklist: crawling and indexing, redirects, titles, Core Web Vitals, structured data and internal links, checked step by step.
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Visibility in AI search: a GEO guide for ChatGPT and Gemini
How to be visible in AI search such as ChatGPT, Gemini and Perplexity: GEO, quotable content, structured data, AI crawler permissions and llms.txt.
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Websites for psychologists and doctors: 7 elements of trust
Seven elements that make a psychologist or doctor website trustworthy: calm design, specialism pages, ethical content, privacy, easy booking and findability.
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Website cost: what drives it, and what to prepare for a quote
What determines the cost of a website: scope, design, content, languages, special functions, technical quality and maintenance — plus a checklist for quotes.
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Local-first apps explained: what they are and when to choose one
What is a local-first app? How keeping data on the device first affects speed, privacy and sync — and which products it suits, with Tako as an example.
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What is a multi-agent AI system? What we learnt building CAI
What a multi-agent AI system is, how it differs from a single model and when you need one — explained through CAI, our ten-agent trading system.
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What is an AI agent, and where do businesses use one? A guide
What is an AI agent, and how does it differ from a chatbot? Where agents earn their place in a business, where their limits lie, and how to build one safely.
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What is MCP (Model Context Protocol)? A guide for businesses
What is MCP and what is it for? How the open protocol connects AI models to your company systems in a standard, safe way — its structure and real uses.
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What is RAG? An AI assistant that works with company documents
What is RAG, and how does it work? The steps and pitfalls of building an AI assistant that answers from your company documents and shows its sources.
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Commissioning a business website: 12 things to check first
Commissioning a business website? Twelve points to check before you sign: purpose, content, speed, technical SEO, accessibility, ownership and maintenance.
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WhatsApp Business API sales automation: a step-by-step guide
The difference between the WhatsApp Business app and the API, set-up steps, template message rules and what to watch when automating your sales flow.
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WordPress or a custom-built website? How to make the right call
WordPress or a custom-built website? We compare both on speed, security, maintenance, content editing and ownership, and explain when each is the right call.